OVERVIEW

The Website Production Specialist is responsible for maintaining and developing our customer-facing websites, based on our brand guidelines & consumer insight. They oversee monitoring and reporting on content and conversion performances. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relations and develops/maintains website content.

JOB DUTIES

• Handles content management systems; implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating and maintaining external feeds, & pursues best practices in website management and maintenance
• Responsible for assisting in the performance of all marketingwebsites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements and conversions
• Actively follows trends in tech and digital publishing to ensure website follows industry best practices in audience engagement, UX, SEO and regulatory requirements.
• Assists in the development of new website pages from ideation to completion
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures
• Owns and manages project expectations and timing with external development teams, vendors, and internal marketing department
• Collaborates with graphic designers, web designers and developers, writers, SEO specialists and others to create and maintain compelling, on-message and relevant web content
• Collaborates with SEO specialists and vendors to develop and implement effective search engine optimization (SEO) and keyword strategies across websites; educates the marketing team on SEO strategies and how their efforts/workstreams impact SEO on the web
• Helps with documentation and optimization of processes
• Uses data and analytics to inform the development of efficient enhancements, lead generation and content for marketing campaigns
• Identifies error and helps with resolutions to corresponding internal & external teams
• Supports quality assurance guidelines and process documentation to maximize quality of content and user experiences
• Updates images/content as needed
• Uses data & analytics to inform the development of efficient enhancements, lead generation, integration and content and campaigns
• Other duties and special projects as assigned

REQUIREMENTS

• Bachelor's Degree in Marketing (Required)
• 1 year of digital marketing experience
• 2 years of experience in web content management, UX design/management, and/or digital
• 2 years of web content management experience
• 2 years of socal media experience
• 2 years of email campaign experience
• 6 months web analytics, interactive design, social media trends, web development/design HTML and CSS
• Strong attention to detail with excellent organizational, marketing, and planning skills
• Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods
• Basic understanding of Adobe Creative Cloud software offerings
• Positive attitude and strong collaboration skills with various stakeholder groups
• Excellent communication and presentation skills
• Demonstrated ability to grasp big picture objectives and move quickly from concepts to actions
• Flexible, autonomous leader who thrives in a fast-paced environment
• Strong working knowledge of Office 365
• Knowledge of project management tools such as Wrike, Sharepoint or Zendesk, preferred

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4plan optionsso you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life,Accidental Death &Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of achild, adoption, or placement of a child
• Paid Time Off including tenholidays, vacation, personal, sick time, bereavement and pay for jury duty

Apply for aCorporate Headquarters (HQ) position, located in the Metro Detroit, Michigan market today.

Join our Talent Community and explore Corporate Headquarters jobs at Sun Communities.