At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Position Overview:As a Sr. Marketing Specialist II, you will be responsible for developing, executing and evaluating automated, cross-functional marketing projects that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. Responsibilities:- Quarterback complex Personalization projects across Site, CRM and Paid Channels
- Own project briefs, timelines, requirements and details; ensure stakeholders are clear and up to date
- Design and work with technical teams to create, manage and optimize automated programs leveraging advanced segmentation to create highly personalized automated campaigns on Site and CRM
- Continuously monitor key performance metrics of assigned projects to assess program health, effectiveness and identify areas for improvement
- Develop and execute A/B tests to continually improve program performance
- Analysis and Reporting
- Analyze data to build and maintain a deep understanding of customer segments/cohort behavior, preferences, and needs to effectively tailor content and timing for maximum relevance and impact
- Prepare reports on trends and performance for presentation to senior management and other stakeholders as required
- Bachelor's degree in Business, Economics, Marketing or a related field
- 5-8 years of previous marketing experience
- At least 1 years' experience in Lifecycle or email marketing role
- Project lead on at least one majorproduct launch including business case development, identifying landmarks, defining technical requirements, A/B testing and optimizing for results
- Analytical chops to define success criteria, analyze data and surface actionable insights
- Proficiency in platforms such as Excel, Salesforce and Adobe Analytics
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
