The Senior Manager, Loyalty will drive the 7Rewards and Speedy Rewards program with a view to deliver superior customer retention, loyalty, and advocacy. This individual will lead a team focused on building customer loyalty and developing a customer experience that drives a step change in customer lifetime value.
Responsibilities:
Deliver on loyalty program goals, including acquisition, development, and retention.
Analyze, recommend, and align on loyalty offers for all proprietary and vendor products
Manage Rewards program feature roadmap, across each program
Lead the between both 7Rewards and Speedy Rewards programs
Lead strategy and management of Rewards Menu
Develop marketing campaigns to execute impactful marketing communications to increase loyalty program to consumers as well as associates
Monitor competitive and industry trends to serve as subject matter expert within the organization
Building & gaining advocacy internally for future of loyalty program
Manage loyalty and points budget
Lead all loyalty partnerships, credit cards and pay card programs
EDUCATION: Bachelors/4 Yr Degree
YEARS OF RELEVANT WORK EXPERIENCE: 7+ years
YEARS OF MANAGEMENT EXPERIENCE: 7+ years
SPECIFIC KNOWLEDGE AND SKILLS:
* MBA preferred
* Experience in retail, QSR, CPG preferred.
* Experience and demonstrated results in CRM and/or Loyalty Programs preferred.
* Proficiency with digital marketing and common mar-tech platforms preferred.
* Experience working in Franchise or like (ie., DSD) organization preferred.
* Proven ability building & selling business plans. Firm grasp of total system economics, including P&L drivers and
capital plan development.
* Flexible & responsive in a dynamic business environment. Strong organizational and time management skills,
able to manage multiple & shifting priorities. Strong project manager. Comfortable engaging/leading cross functional teams.
* Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen. Able to
quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
* A successful career progression, with a history of increasing levels of responsibility
* Proficient in MS Office 365 (Excel, Word, PowerPoint), SharePoint, Teams, Planner.
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.