The Social Media Marketing Manager serves as the subject matter expert for our client’s social media strategy, managing it end-to-end with minimal direction. This role involves exercising significant judgment to make decisions on creative development, messaging strategy, and cross-functional prioritization. The manager is responsible for leveraging social channels to enhance brand awareness, drive revenue, and boost audience engagement metrics. Additionally, the role includes designing and implementing impactful social marketing campaigns to align with business goals.
Key Responsibilities
Strategy and Execution:
- Plan, execute, and optimize social media messaging and creative placements using a 12-month marketing calendar.
- Make data-driven decisions on message creation and placement to enhance brand metrics, revenue, and engagement.
- Own the strategic content calendar, ensuring optimal content publishing and channel placement based on business priorities.
Content and Creative Development:
- Act as the creative strategy owner, ensuring content is on trend, platform-specific, and aligned with audience expectations.
- Lead content creation efforts and collaborate on partnerships to enhance campaign effectiveness.
- Brief studio resources, secure stakeholder approvals, and ensure the accuracy of all messaging.
Collaboration and Optimization:
- Work cross-functionally with internal teams, agencies, and stakeholders to integrate paid and organic campaigns.
- Recommend priorities to marketing leadership based on business needs, historical performance, and audience insights.
- Optimize campaign performance and synergies across platforms through regular analysis and reporting.
Performance and Accountability:
- Set performance goals for social media channels and establish frameworks to monitor and report results.
- Ensure annual goals related to content optimization and engagement are achieved.
Qualifications
Required:
- Must be located in Seattle and work in a hybrid setting.
- 4-5 years of experience in marketing or a related field.
- Bachelor's degree in marketing, communications, or a related discipline (or two additional years of relevant experience in lieu of a degree).
- Strong written communication and decision-making skills.
- Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
- Ability to take initiative and leverage culturally relevant opportunities.
- High school diploma or equivalent.
- Authorization to work in the U.S.
Preferred:
- Experience in the travel industry.
The target hiring compensation range for this role is $60.00-65.00 per hour. Compensation is based on several factors, including education, relevant work experience, certifications, and location.
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
