Senior Analyst - BCG Vantage, Marketing at Boston Consulting Group (BCG) in Boston, MA

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a strong candidate with experience and passion to fill a Senior Analyst - BCG Vantage role within the MSP Practice, focused on the topic of Digital Marketing with a focus on Marketing Technology and Personalization. As a Senior Analyst - BCG Vantage within the MSP Practice Area, you will partner with BCG project teams and contribute directly to BCG client work, including executing digital marketing diagnostics and analyses for clients. The position will work closely with BCG client teams to monitor and optimize large digital marketing transformation programs. You will also help assess client capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance, including dashboarding and data visualization.

The Senior Analyst - BCG Vantage will leverage their analytics and marketing toolkit and his/her/their expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, survey fielding, etc) as well as client case work and upskilling of team members. You will also contribute to business development efforts and support the Marketing topic by creating and maintaining best-in-class intellectual property and knowledge that supports and advances the Marketing topic and sub-topics, like Marketing Technology, Personalization, and Precision/Paid Media (e.g., case vignettes, credentials, toolkit evaluations, vendor management, upskilling journeys, etc).

Successful candidates will possess advanced analytics technical expertise, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence.

YOU'RE GOOD AT

Solving complex client problems through relevant analytical approaches and customized solutions
Assessing client digital marketing capabilities
Analyzing the progress of client digital marketing campaigns
Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals
Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
Ability to navigate complexity and ambiguity

What You'll Bring

Bachelor's Degree required; Advanced Degree preferred, with demonstrated high academic achievement
Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
2-3+ years of industry and/or 1-2+ years of consulting professional work experience
Previous experience at a consulting firm, marketing agency, and/or ad or marketing tech firm strongly preferred
Strong Excel skills required; Experience with common DSP/DMP platforms (Google DoubleClick, etc.), common marketing technology platforms (Salesforce Marketing Cloud, Adobe Experiencee Cloud), Microsoft Access and/or Alteryx is a plus
10% travel expected on average, with fluctuations based on client engagements
Flexible, self-motivated, and proactive out-of-the-box and critical thinker
Excellent interpersonal and communication skills, fluent written and spoken English
Strong business acumen and problem-solving capabilities

Who You'll Work With

The Senior Analyst - BCG Vantage role will be an integral part of BCG's MSP Practice and also directly integrate into case teams on client engagements. Like all BCG case teams, you will work with a diverse set of functions across BCG to drive innovative thinking and outcomes for BCG and our clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.

Additional info

BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

Client Focus (Embedded Expertise)
- Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets
Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions)
- Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients
Research (Practice Topic and Sector-Aligned Research and Insights)
- Delivers actionable research and insights tailored to the client project's needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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