Our Manufacturing client is searching for a Marketing Specialist to join their team. This role is onsite in Austin, TX. 

Duties and Responsibilities: 

Social Media Management: 

• Manage and grow social media accounts (LinkedIn, Twitter, Facebook, Instagram) for multiple equipment manufacturing companies under company umbrella
• Create and schedule engaging content that resonates with target audiences and promotes the company's products and services. 
• Monitor social media channels, respond to comments, and foster online engagement with followers and industry influencers. 
• Analyze social media performance and adjust strategies to optimize reach and engagement. 

Content Creation: 

• Write and publish compelling blogs, articles, and case studies that reflect the expertise and offerings of each company. 
• Ensure all content aligns with the brand voice, tone, and messaging guidelines. 
• Work with product and sales teams to identify key topics and create relevant content that supports marketing objectives. 

Event and Conference Management: 

• Plan, coordinate, and execute marketing for industry events, trade shows, and conferences, including event logistics, booth setup, and promotional materials. 
• Manage event calendars, registrations, and follow-up communications. 
• Represent company at events, ensuring a professional and engaging presence. 

Email Marketing: 

• Develop and execute email marketing campaigns to promote products, services, and events. 
• Create and maintain segmented email lists for targeted marketing initiatives. 
• Track and analyze the effectiveness of email campaigns, adjusting strategies to improve open rates and conversions. 

Website Management: 

• Update and maintain company websites, ensuring content is current, accurate, and aligned with marketing strategies. 
• Collaborate with internal teams and external agencies to improve website functionality, user experience, and SEO performance. 
• Ensure websites are regularly optimized for search engines to improve visibility and drive traffic. 

Campaign Analytics and Reporting: 

• Track the effectiveness of marketing initiatives using Google Analytics, social media insights, and other tools. 
• Provide regular reports on the performance of social media, content, email marketing, and events. 
• Use data-driven insights to recommend and implement improvements for future marketing activities. 

Collaboration and Teamwork: 

• Work closely with sales, product development, and senior management to align marketing efforts with business objectives. 
• Liaise with external vendors, agencies, and industry partners as needed to support marketing initiatives. 
• Stay updated on industry trends, competitive activities, and new marketing technologies. 

Qualifications and Education Requirements 

• Bachelor's degree in Marketing, Communications, Public Relations, or related field. 
• 3-5 years of marketing experience, preferably in B2B or industrial equipment sectors. 
• Proven experience managing multiple social media accounts and developing content strategies. 
• Experience in event planning and execution.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.) and CMS tools (WordPress or similar).
• Experience in the manufacturing or equipment industry preferred. 
• Familiarity with PPC advertising and paid social campaigns preferred. 
• Strong writing, editing, and communication skills. 
• Ability to manage multiple projects simultaneously, with attention to detail and deadlines.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

jessica.palmer@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : JP24-1838449 -- in the email subject line for your application to be considered.***

Jessica Palmer - Lead Recruiter, National Delivery

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 01/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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