The Commercial Digital Experiences team is a digitally centric B2B performance marketing group. Our focus is on delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of  products and services.

This Senior Digital Experience Manager is at the forefront of determining how we create world-class customer journeys across digital marketing channels and leveraging artificial intelligence (AI). Your focus will be to determine the best moments that matter for customers while helping to promote B2B products, specifically Windows Pro. You will also need to share results with our business stakeholders and leadership while achieving key performance results related to driving customer conversion, engagement, and retention across the funnel.

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers, improving products, and ensuring that our customers have a connected experience wherever they are.

Responsibilities:

• Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products.
• Own the all-up marketing strategy – setting the customer-first strategy for a holistic customer journey across the funnel.
• Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels. Create plans across Pod (learning plan, all up calendar, etc.) and cross-Pod initiatives (ex. multi-product promotion aligned to the customer journey).
• Own setting the organization's annual forecast/goals, managing to meet or exceed targets, and own all communication and narratives back to business and product stakeholders and leadership within marketing and engineering on performance.
• Forecast metrics in partnership with analytics team and digital marketing channel leads and execute to meeting targets.
• Create MBR content to share with partners, stakeholders and leadership.
• Collaborate with digital marketing channel leads (e.g., paid, email and in-product) and contribute in partnership with execution team.
• Lead and participate in pilots on support innovation and improvements.
• Act as a SME on both customer insights and business insights for Windows Pro within the organization.
• Embody our cultureandvalues.

Skills:

• Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Analytical and creative thinking - understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.
• Customer experience analysis - mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
• Customer experience (CX) design - creating seamless, memorable customer interactions.
• Customer journey mapping visualizing the touchpoints customers have with a brand.
• B2B expertise - knowledge of b2b modern marketing and marketing automation.
• Marketing automation - streamlining marketing tasks to enhance customer experience (CX).
• Leadership skills - ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
• Management skills - ability to work independently and manage one's time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
• Digital Marketing - knowledge of principles and methods for showing, promoting, and selling products or services.
• Strategic and tactical planning - align and integrate customer journey with the brand and organization's vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

Experience:

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience

• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white-papers
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
• Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance
• Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
• Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
• Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
• Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
• Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
• Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Ideal Candidate:

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience

• 5+ years of hands-on digital marketing experience in a B2B role.

The target hiring compensation range for this role is $66.06 to $73.40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#APP

Our client is a large technology company based in Redmond, Washington with a mission to empower every person and every organization on the planet to achieve more. They develop computer software, consumer electronics, personal computers, and related services. This company enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Working here, you will be part of a company that values:

• Innovation
• Diversity and inclusion
• Corporate social responsibility
• AI
• Trustworthy computing

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.