We’re in search of a Digital Marketing Manager to join our client’s Wholesale Activation team. The person in this role will lead the creation of paid media campaigns, leveraging digital media, influencer marketing, and account-specific tactics to drive product sell-through. Working cross-functionally with Wholesale Activation Teams, media agencies, and key wholesale accounts, this role requires a high level of organization and planning skills. As a key member of the Wholesale Digital Activation team, you will collaborate closely with broader digital marketing teams to establish a US-based center of excellence. The ultimate goal is to drive high-quality traffic to products, accelerating revenue growth through innovative media and digital marketing strategies.

Key Responsibilities:

• Plan, set up, manage, and report on media campaigns in collaboration with key account partners.
• Serve as the team expert on media KPIs, determining appropriate metrics for channel goals, from awareness to conversions.
• Translate market insights and data signals into actionable recommendations aligned with business objectives.
• Provide thought leadership on the latest trends in paid media, including search, social, programmatic, and video domains.
• Research, plan, and launch test-and-scale initiatives for digital campaigns.
• Analyze campaign performance tied to marketing and business objectives.
• Work cross-functionally with merchandising and sales teams to align media strategies with inventory levels and product lifecycles.
• Manage media budgets, evaluate channel performance, and reallocate resources to optimize results.
• Contribute to achieving sales, ROI, and overall business goals through innovative strategies and flawless execution.

Key Relationships:

• Wholesale Digital and Activation Teams
• Marketing, Merchandising, and Sales Teams
• Account Media Teams/Agencies
• Brand/Digital Marketing Teams (US-based)
• Digital marketing agencies, vendors, and publishers

Knowledge, Skills, and Abilities:

• Strong communication and interpersonal skills; able to build relationships quickly.
• Curiousity-driven mindset, always asking, "What if?"
• Proven ability to manage large media budgets and achieve revenue, ROI, and KPI targets.
• Skilled in producing detailed reporting and collaborative strategic planning.
• Analytical thinker with the ability to distill complex data into actionable strategies.
• Familiarity with digital marketing channels, including paid search, social, programmatic, and influencer marketing.
• Knowledge of attribution modeling and influencer content best practices is a plus.
• Ambitious and profit-driven, with strong attention to detail and organizational skills.
• Passionate about project management and tracking task coordination.
• Proficient in MS Office Suite (SharePoint, PowerPoint, Teams, Excel).
• Experience in B2B channels and account-specific tools to increase market share.
• Ability to perform under pressure and within tight deadlines.
• Interest in leveraging technology to scale and automate key processes.

Minimum Qualifications:

• Bachelor's degree preferred; a focus in marketing, business, or computer science is a plus.
• Experience working with or for an advertising agency.
• 3-5 years of hands-on paid media or digital activation experience.
• Proficiency with project management or marketing reporting platforms.
• Knowledge of the sporting goods industry. 

The target hiring compensation range for this role is $45 to $50 per hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Our client strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening brands and products to improve their competitive position. Their strategic focus is on increasing brand credibility, elevating the experience for their consumers, and pushing the boundaries in sustainability. The execution of their strategy is enabled by a mindset of innovation across all dimensions of their business as well as their digital transformation.