We are searching for a Digital Advertising Analyst to join the Services Digital Advertising team. You will work on the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education for the companies services through a variety paid digital marketing channels.

Key Qualifications:

• 5+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
• Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
• Proficient with Excel and Keynote/Powerpoint
• Excellent social, oral and written communication skills
• Extraordinary data visualization and presentation skills Outcomes and solutions-oriented with a high sense of urgency
• Ability to work with cross-functional teams and build close relationships within and across teams
• Ability to work with agility, and prioritize effectively
• Strong troubleshooting skillset for QA of data discrepancies
• Experience with SQL or Python a plus, but not required

In this role, you will work with data from paid social, display, video, and SEM campaigns for Marketing Services. Your experience with both upper and lower funnel paid digital metrics as well as having an understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance. You will partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives. In addition to providing reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads.

You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You’ll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.

Education & Experience:

• BS/BA degree required
• 5+ years of marketing analyst experience

The target hiring compensation range for this role is $47.61 to $52.90 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Our client, a leader in consumer electronics, is one of the greatest, most innovative, world-changing companies ever created! More like a cluster of start-ups versus a large company, they are single-handedly credited with creating some of the most impactful products of this generation.

Working alongside some of the brightest and most talented people, the work you do here will add up to something big that could not be done anywhere else.  There is no doubt that your best work will be brought out achieving some hefty goals at a heroic pace.

One thing we know is that you WILL NOT ever be bored.

Here are some more things you can expect:

• Wi-fi equipped shuttle service
• Free parking
• Onsite cafeteria

WORKING WITH AQUENT: long-term assignments with Aquent gets you access to some pretty cool things:
– You’re paid weekly
– Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)
– Access to Fidelity 401(k)
– Access to FSA Program
– Direct deposit for your pay check
– Access to our Talent Rewards Program (we reward for referrals!)
– Access to free online courses via Aquent’s Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/
– Access to free online courses via Lynda.com
– Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you’re happy and progressing according to your expectations (we’re also there to be looking for new opportunities for you when you’re close to wrapping up)