Location: Onsite in Memphis, TN; Nashville, TN; New Orleans, LA; Charlotte, NC
Summary
For us at First Horizon, going to work has significant meaning. Every day, we work to build the financial security of millions of people across our footprint and help them reach their financial goals and live the lives they desire. But to keep doing so, we need more people who want to innovate and re-imagine what financial services can be.
We are seeking an experienced Insights professional to join our Client Experience & Insights Team (CX&I) and expand our capacity to integrate cutting edge market research and analytics. In this role, you will have an opportunity to work with a seasoned team of high-performing professionals to bring holistic insights to the larger organization for decisioning support of strategic objectives.
Roles and Responsibilities
As part of a dynamic, growing marketing team, you will report to the AVP of Consumer Insights, work closely with the entire Client Experience & Insights Team, and serve on cross-functional teams for brand and marketing initiatives across our lines of business.
The Consumer Insights Senior Analyst will be primarily responsible for:
- Managing the end-to-end execution & management of the Voice of Client and Experience Measurement program by creating structure & governance around survey execution, feedback categorization & review, reporting delivery methods & cadence
- Supporting the end-to-end execution of our internal Brand Health Tracking program
- Providing support to entire CX&I team by creatively approaching business objectives to drive decision making, maximize research/analytical effectiveness delivering on depth, time, and budget.
- Maintaining quality control standards and methods & providing oversight on governance/risk management.
We are seeking candidates who:
- Are independent, self-starters with a passion for understanding consumer behavior, strong critical thinking skills and champion consumer-centric decision making.
- Have a bachelor's degree or higher
- Have a minimum of 7 years of experience in marketing research, customer/consumer research &/or design research
- Can partner with and guide various key stakeholders to define needs, requirements, business objectives and success metrics.
- Can easily understand survey & qualitative learnings, translating them into a succinct story using an evidence-based rationale.
- Are fluent with Microsoft Excel, and PowerPoint and familiar with other programs/platforms that can be used for project tracking & presentation/data delivery (e.g. Asana, Tableau, PowerBI, Miro, Canva, etc.)
- Have creative vision, a passion for learning and willingness to adopt and share new ideas.
- Have experience across a variety of research techniques like Max Diff, Conjoint Analysis, Regression, Cluster Analysis, and other Multivariate statistics, and their application to specific business challenges
- Have a working knowledge of data integrity/privacy practices and applicable risk and compliance management frameworks is a plus
- Is a team player and can thrive in a fluid environment while managing multiple priorities.
- Has presence, excellent communication and presentation skills
- Has high attention to detail and accuracy
Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them.
- Transparent: are open, clear, cogent, and concise
- Adaptable: ask questions for greater insight, and make recommendations relative to alternatives, options, or other solutions, and able to pivot quickly as priorities shift
About Us
First Horizon Corp. (NYSE: FHN), with $82.6 billion in assets as of September 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.
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