Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Digital Marketing Co-Op at BCG, you'll immerse yourself in the dynamic world of digital marketing within a leading global consulting firm. This paid, Boston-based co-op offers a hands-on opportunity to contribute to and learn from BCG's diverse digital marketing initiatives. You'll collaborate with talented teams across SEO, Web, UX, CX, Email, Paid Media, and more, gaining exposure to a wide range of digital strategies and tools. In this role, you may:
- Assist in the creation, maintenance, and publication of web content that resonates with our global audience.
- Optimize content for search engines to drive traffic and improve our online presence.
- Contribute to the creation of email campaigns, then dive into performance data to optimize engagement.
- Work alongside UX and CX teams to deliver designs that elevate the digital experience for our users.
- Assist in planning, executing, and analyzing paid media campaigns.
- Work closely with our Digital Marketing Manager to coordinate a unified digital presence by aligning content across multiple channels
YOU'RE GOOD AT
The ideal candidate will have demonstrated passion for marketing and communications. You'll excel in this role if you:
- Manage your tasks with precision and keep projects on track with excellent time management skills.
- Possess a strong sense of accountability and autonomy.
- Enjoy working with cross-functional teams and learning from others to achieve shared goals.
- Have a passion for exploring the latest digital marketing trends and tools.
What You'll Bring
- Currently enrolled at Northeastern University, with some prior experience in marketing or a related field.
- Demonstrated interest in digital marketing through coursework, internships, or personal projects.
- Familiarity with digital marketing tools and platforms (such as Adobe Analytics, SEMrush, Marketo, etc.) is a plus but not required.
- Strong organizational skills with the ability to manage multiple tasks and projects effectively.
- A keen eye for detail, excellent time management, and strong communication skills, both written and verbal.
Who You'll Work With
Primarily with the Digital Marketing Manager - Digital Channel Team. This position will be based in the Boston office in a hybrid capacity (3 days per week in office) and will collaborate with digital marketing teams around the globe.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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